Annapurna Thapu Chaadam Rava

Three is giving away six month subscriptions to Deeze to smartphone customers, as part of what’s likely to be the first of many promotions after a major tie-up between music streaming service and the numerical network.

All existing Three subscribers with Android or Windows phones and tablets or iOS devices who are on pay monthly contracts or pay as you go plans qualify for the free subscription. It’s also being offered to SIM only customers.

Although lacking Spotify’s high profile, Deezer is a big deal in Europe and boasts more than 35 million tracks to stream, as well as over 40,000 podcasts and radio channels.

Under the terms of the promo, Three customers get unlimited, ad-free access to these, as well as “some exclusive content, playlists and event access”.

“We know our customers love streaming content, especially music. This combined with Deezer’s approach to innovation and doing things differently really attracted our attention above the competition,” said Tom Malleschitz, Chief Marketing Director at Three UK.